Communication Methods for Revolutionists

Revolutionists - we ride at dawn! Connecting to the motivation behind your medium is going to help you feel more aligned in your business and as such, I wanted to start with helping you out with a few communication methods to take your relationship with your clients/customers to the next level. Communication with clients is necessary to setting appropriate expectations, making sure everyone is there for the right reason, and helping you mitigate an unhappy client.

Here are five ways creative revolutionists can communicate more effectively with their clients, using the shared goal of changing the world as the motivation:

1. Vision-Driven Storytelling

Frame every message, campaign, or product as part of a larger movement. Use storytelling to communicate not just the practical benefits, but the broader impact on the world. By showing how their work ties into societal change (e.g., environmental sustainability, social justice, mental health awareness), clients will feel more connected and motivated to engage. Regardless of your medium, visuals will be very important in connecting to your ideal client and seeing themselves in your cause! Invite your clients to your local art show advocating for change or blast your message across a billboard (I did this in 2018!)

2. Co-Creation and Empowerment

Invite clients to be co-creators in the movement. Emphasize that their voices, input, and creativity are essential for making the change they both seek. Regularly communicate how their contributions (feedback, participation, etc.) directly fuel the progress of the mission, fostering a sense of collective ownership. Having a central group in person or online will be a great way to connect and converse over your shared love of change. You are in this together - it’s not a you vs. them.

3. Results-Oriented Dialogue

Align messaging with clear, tangible outcomes that both you and your client can achieve together in pursuit of global change. This means setting actionable goals—whether it’s through campaigns, projects, or services—that speak to your shared vision of impact. Highlight the concrete effects your work has on communities or causes and celebrate victories together. I love conducting instagram polls and sharing my findings in my communication with action oriented suggestions to help clients and potential clients feel empowered instead of helpless.

4. Authentic Transparency

Be open and transparent about your journey and mission, including the challenges you face along the way. Authenticity builds trust and rapport, and when you show that you’re not just pushing a product but are fully committed to a cause, clients feel more inclined to join the movement and communicate more deeply with you. It’s imperative to not find yourself in a vacuum and to keep listening, learning and changing your mind without shame.

5. Inclusive, Values-Driven Messaging

Communicate from a place of shared values. Regularly touch on the principles driving your mission—whether it’s innovation, equity, creativity, or compassion. By consistently emphasizing the values that matter to your clients, your messaging becomes more relatable and builds a deeper emotional connection, making clients feel part of a larger, meaningful change. You may consider putting a value statement on your website or at the signature line of your emails so your clients know where you stand and what you stand for.

Communicating as a Revolutionist means being clear on what you want your outcome to be. I used to be aggressive in my approach to wanting people to see what I could see in terms of body image, but I quickly learned that it could be off putting and cause people to feel shame and thus, not take action. I found the best way for me to communicate was to ask myself “What is the outcome I want to have?” and then proceed in a way that would best provide that outcome. You have an important job to do and the more you can get people to see what you see, the more impact you can have!